Dr. Pavana Shobi M.

Dr. Pavana Shobi M. is a Medical Affairs professional with a Bachelor of Dental Surgery (BDS) from College of Dental Science & Hospital, Indore. She has experience in Medical Affairs, brand planning, Real-World Evidence (RWE) generation, scientific communication, KOL relationship management, and strategic medical initiatives across Women’s Health, Gastroenterology, Pain & Orthopedics, and chronic therapy areas. Her professional experience includes developing strategic brand plans, supporting clinical study initiatives, scientific content development, medical training, promotional material review, CME and advisory board initiatives, and cross-functional collaboration with marketing, regulatory, and sales teams.

Dr. Pavana has professional experience in Medical Affairs activities including strategic brand planning, scientific communication, clinical study oversight, RWE generation, KOL management, scientific content development, medical education, and regulatory compliance. She has led RWE clinical study initiatives including protocol conceptualization, identification of unmet medical needs, study feasibility support, and evidence-generation activities. She has also handled Pain and Orthopedic portfolios, supporting the medical strategy and lifecycle management of products through scientific communication, medical training, promotional material review, and cross-functional collaboration.

She has conceptualized and executed CME initiatives, including the GI Liver Forum CME, which engaged over 700 healthcare professionals across specialties. She has also led scientific including the organization of Advisory Boards with key opinion leaders.

Her experience further includes developing training decks and promotional materials, delivering scientific presentations to healthcare professionals, supporting post-marketing clinical study activities, ensuring regulatory and ethical compliance, and conducting training sessions to enhance the scientific acumen and communication skills of sales and marketing teams.